Social Media Marketing (SMM) is a form of internet marketing that involves creating and sharing content on social media networks, in order to achieve marketing and brand goals.
The goal of Social Media Marketing is to produce content that users will share with their social network to help. Social media marketing includes activities like posting text and image updates, videos and other content that helps drive audience engagement.
Social media is a densely populated arena, which is why it’s important for your business to develop a well-thought out social media strategy or plan. Having an active presence on social media for your brand can generate website traffic and improve brand loyalty.
Social media sites score high on search engines and posting regular updates can create extra traffic on your website. Feeding your audience new and enriching content can sustain your current audience and stop them migrating to the pages of competitors.
Having a video embedded on your website helps to improve your website ranking. Google loves Videos. A visitor spends more time on your website when they watch videos, this longer exposure builds trust and signal Google search engine that your website has good content.